It might not matter if Elon Musk cannot remake Twitter to his design. He reportedly has ambitions to construct a real-world utopia.

In keeping with an in-depth Wall Road Journal report citing a number of sources with data of the scenario, Elon Musk has bought 1000’s of acres of farmland outdoors of Austin, Texas. He allegedly plans to construct his personal city on the land. The WSJ says that in conferences with landowners and actual property brokers, Musk and his reps have described a utopian city the place his staff may each stay and work alongside the Colorado River.

Boring Co. execs have reportedly appeared into how they could incorporate a city in Bastrop County, 35 miles from the state capital in Austin. Individuals with data of the plans say Musk needs Boring, SpaceX, and Tesla staff dwelling in and round Austin to have entry to houses they may lease at extra reasonably priced charges than they could discover in an iconic tech location just like the notoriously costly San Francisco, CA.

The Journal reviews that the city is already extra actual than not. The property which could develop into Musk’s utopia adjoins incomplete SpaceX and Boring Co. amenities in Bastrop. The WSJ says the placement already hosts a number of modular houses and leisure amenities, together with a pool and gymnasium. Indicators on the location say it’s “Snailbrook, TX, est. 2021″—”Snailbrook” additionally references Boring’s unofficial mascot, the snail.

Insider notes that Musk has expressed utopian inspirations previously:

In 2021, Musk issued an “pressing” plea for extra housing in Austin, Texas as SpaceX and Tesla appeared to fill lots of of jobs within the space. On the time, Musk had mentioned he deliberate to kind a brand new metropolis referred to as Starbase at SpaceX’s launch amenities in Texas, a couple of five-hour drive from Austin. However, whereas SpaceX staff have taken over a lot of Boca Chica, Texas, it is unclear whether or not Musk ever totally established town.

Utopian ideas based mostly on auto manufacturing wants aren’t new. Henry Ford’s failed Fordlandia was a Ford Motor Firm try to ascertain a rubber plantation within the Brazilian Amazon within the Twenties. Ford envisioned a self-sustaining American-styled group with houses, faculties, church buildings, and fashionable conveniences. It might home 1000’s of employees and provide latex for Ford’s tire-making operations.

Fordlandia was doomed from the beginning by dangerous planning, leadfooted cultural missteps, and labor disputes. The land purchased for the failed experiment was offered again to the Brazilian authorities.

The place Henry Ford failed, nevertheless, Musk has sufficient enter from creatives to assist. The WSJ reviews that he has consulted a number of in his circle about Snailbrook, together with Kanye West, the hip hop mogul’s architectural designer, and Musk’s ex and mom to 2 of his many kids, the singer Grimes.