When Andre Eikmeier wrote concerning the state of his startup Good Empire in Could, the challenge was in a troublesome place.

He had laid off his full group of 12, suppliers had been ready patiently to be paid, and the tax workplace was hovering round for its reduce.

Some native information retailers reported this as the tip for Good Empire, penning pithy columns that poked enjoyable on the Adelaide Hills-based founder’s ambitions to “save the f**king world”.

However Good Empire by no means died. As an alternative it has morphed right into a crypto challenge known as G Revolution which kicked off correctly final week with the launch of its ERC-20 token G coin.

“Issues have actually circled once more,” Eikmeier advised Startup Each day, including that he’s had “a flood of charities and firms signing up for the beta” since that heartfelt, sincere piece a number of months in the past.

G Revolution is, in Eikmeier’s phrases, “a decentralised affect financial system” powered by the G tokens folks can earn by doing actions and making donations.

It begins with the Good Empire app, accessible on Android and iOS. When you be part of, you possibly can join challenges aligned with the UN Sustainable Improvement Targets: hug a tree, decide to not utilizing disposable espresso cups, or just do one thing good for an additional human.

Document your act of kindness and also you’ll be rewarded with some G coin.

It’s what Good Empire is asking “impact-to-earn”, a reference to the “play-to-earn” crypto video games that always lose sight of an essential characteristic in gaming – the half the place you could have enjoyable – in favour of incentivising gamers with the prospect of incomes money by way of crypto.

Subsequent will come the Good Emporium, a market for getting merchandise with G tokens (paying for a part of your renewable vitality invoice or shopping for a Patagonia t-shirt are sometimes talked about alongside the longer term Good Emporium).

The token had “a steady launch,” Eikmeier stated, and is slowly constructing momentum – which maybe means one thing given curiosity within the crypto world has cratered because the market crashed final yr, precipitating the collapse of the Terra-Luna stablecoin and big trade FTX, whereas regulators shut in on Binance.

Eikmeier isn’t involved about moving into the crypto sport throughout a crypto winter, moderately he’s attempting to construct a basis in hopes for the following bull run.

“Lengthy-term supporters with a correct impacting funding mindset – that’s what we’re right here for. They usually’re gathering,” Eikmeier stated.

On the time of writing, every G coin is valued at a fraction of a cent making the entire challenge (there are 100 million G cash) value round $261,000 (US$175,000).

Solely 370 wallets maintain G coin, in line with Etherscan, together with wallets for a liquidity pool and token locking mechanism.

G Revolution has all of the hallmarks of any variety of crypto tasks that had been spun up throughout the 2020 bull market. There’s a white paper, promotional Twitter posts from accounts with Cryptopunk profile pics, a decentralised autonomous organisation (DAO), and a Telegram channel.

After all, there’s additionally the promise of NFTs.

Eikmeier stated these “have the assist from a few of the greatest international charities” and can be purchasable utilizing an quaint bank card moderately than the extra complicated, much less user-friendly crypto manner.

“[It’s] going to be very attention-grabbing to see how they go together with the advertising and marketing assist of charities they’re paired to,” Eikmeier advised Startup Each day.

The place G Revolution differs from the final bull run’s token frenzy is Eikmeier’s earnestness; he’s a identified entity, not some pseudonymous grifter prepared to drag the rug on artificially inflated costs.

Sure, G Revolution has echoes of the “making the world a greater place” mantra spoofed by HBO’s Silicon Valley, and there’s definitely a protracted street to go from 370 G coin holders to Eikmeier’s goal of 100 million customers – however isn’t ambition to scale and make change the entire level of tech startups?

Even when Good Empire doesn’t “save the f**king world”, not less than its founder and early supporters can say they gave it a crack.