Have a community-first method to constructing your one-person enterprise

Are you struggling to construct a one-person enterprise?

Nicely, don’t begin by constructing a product (but).

Particularly firstly of your journey. They take too lengthy. They’re dangerous and might fail. You possibly can sink a number of time and power into one thing that received’t discover product-market match. Belief me, I did this in early 2023.

As an alternative, construct a connection.

Multiply the connections right into a community. Convey that community right into a group you personal and handle. Leverage that group for alternatives and gross sales.

Right here’s how.

However let me offer you some context

A number of weeks in the past, I lately launched the free Past Worth Social Procurement Social Membership with 3 individuals (pictured above).

Social procurement is a quickly rising however nonetheless area of interest matter in my trade. I’m tremendous keen about it and have discovered others who’re too.

Slightly than meet individually, I created a Slack Channel and a weekly ‘workplace hours’ time for all of us to satisfy and join.

Earlier than I launched, I used to be skeptical that folks would wish to be part of a Slack channel or a weekly Zoom name.

However the outcomes blew me away.

A group supplies in-built social proof

Your members will turn into your greatest followers.

They may speak about what you are promoting and what you do. All without spending a dime. And phrase of mouth is probably the most highly effective advertising and marketing instrument you’ll be able to wield.

For instance: