In September 2023, content material entrepreneurs can clear up buyer issues, jumpstart Halloween, delve into short-form movies, experiment with AI, and inform Uncle Sam’s story.

Content material advertising and marketing is extra than simply selling merchandise — it’s about creating worth that pulls, engages, and retains prospects.

Content material advertising and marketing can supercharge search engine marketing, enliven social media posts, and drive e mail campaigns.

Listed here are 5 content material advertising and marketing concepts to attempt in September 2023.

Resolve Buyer Issues

Articles providing options to issues produce comfortable prospects.

Advertising gurus have lengthy suggested addressing prospects’ fears, issues, and ache factors. Useful and informative articles are among the many greatest methods to do this. Your organization’s problem-solving — or solution-suggesting — content material must be particular to your merchandise and prospects.

Listed here are some examples.

A web-based board sport retailer may deal with:

• Problem in understanding sport guidelines or methods.
• Not realizing the suitable age or talent stage for sure video games.
• Uncertainty concerning the high quality or sturdiness of the video games.
• Discovering video games that cater to particular pursuits or niches.
• Problem in selecting the best sport for social events or household gatherings.

The ensuing content material would possibly embody a video demonstrating how you can arrange and play a brand new sport or an article describing how sport scores work.

Content material may also help customers know which trainers are greatest for his or her kind of operating.

A operating shoe store may concentrate on:

• The best way to discover the proper shoe measurement or match on-line.
• Uncertainty concerning the correct shoe for a gait or type of operating (path, marathon, informal).
• Issues concerning the high quality of the footwear.
• Hassle understanding the expertise or options of various trainers.

2. Halloween

Halloween is among the many high revenue-generating holidays for U.S. retailers.

Sure, Halloween is in October, however September is the time to provide and publish Halloween-themed content material to offer Google and different engines like google time to index it.

Furthermore, many of us will search for Halloween gadgets a month or extra prematurely. How else did they spend $10.6 billion in 2022, in accordance with the Nationwide Retail Federation?

As all the time, your content material ought to align with the merchandise your organization sells. Listed here are just a few examples.

• Craft store. “The best way to Create a D.I.Y. Costume on a Finances.”
• Kitchen provide retailer. “The best way to Bake and Embellish the Good Halloween Cookies.”
• Science-focused toy retailer. “Instructional Halloween Video games for Youngsters.”

3. Flip Articles, Testimonials into Brief Movies

Brief movies are a wonderful alternative for content material entrepreneurs.

If your corporation isn’t already utilizing short-form movies on TikTok, Instagram, or YouTube, amongst different platforms, it’s time to begin.

A HubSpot survey discovered that 90% of content material entrepreneurs used short-form movies in 2023.

In September, contemplate repurposing your organization’s hottest articles into short-form movies. For instance, a listicle on 5 methods to choose a operating shoe may spur 5 short-form movies, every producing many shares.

Or reduce longer movies, resembling testimonial reels, into a number of quick ones.

4. Experiment with AI

Content material entrepreneurs can profit from AI collaborations. This picture is AI-generated, as is each different picture on this article.

One other development to attempt is AI-based instruments — to not generate complete articles however to complement and enhance your present efforts.

Right here is an instance. Take your organization’s high articles and ask ChatGPT to counsel associated posts that might carry out as properly. An alternative choice is utilizing AI for picture era. I’ve used Midjourney to create all the photos on this article.

5. Have a good time Uncle Sam

“Uncle Sam,” the well-known, fictional personification of the U.S. authorities, dates to 1813 when a newspaper reported that troopers had come to confer with a meat provider by the moniker.

The story of Uncle Sam would make compelling September content material.

The story goes like this. A businessman named Samuel Wilson from Troy, New York, provided america Military with barrels of beef in the course of the Warfare of 1812, which lasted till 1815.

The meat barrels had been stamped with the letters “U.S.” to point that the meat was the property of america. Nevertheless, troopers started to joke that the initials stood for “Uncle Sam” Wilson, and the identify was finally used to confer with the federal authorities itself.

Political cartoonist Thomas Nast additional popularized the character within the 1860s and 1870s when he depicted Uncle Sam as a bearded, star-spangled man. In 1961, Congress made Uncle Sam official.

In your firm’s September content material advertising and marketing, discover methods to attach Uncle Sam’s fascinating origin story to your merchandise. A kitchen provide retailer, for instance, may clarify how the meat was preserved in barrels.