I virtually missed it.

Final week, at 9pm on September 11, I used to be placing my daughter to mattress after I realized—it was A Higher Lemonade Stand’s birthday.

12 years previous.

September eleventh is definitely the anniversary of many main occasions in my life, each good and dangerous.

It was precisely a 12 months prior on September eleventh, 2011, that I used to be laid off from my first profession out of faculty, and it set of a series of occasions that has dictated my life ever since.

The Layoffs

I used to be out in Vancouver, Canada, and for five years, I had been working for a neighborhood chain of leisure complexes (Much like Dave & Busters) and golf & nation golf equipment.

I made my method up the chain fairly rapidly, managing the advertising and marketing and operations for a number of places with just a few hundred workers.

Nevertheless, within the years I used to be there, we confronted rising monetary pressures.

The proprietor was a reclusive wealthy man who was shopping for up wealthy man issues (Nation Golf equipment) and was overextending himself.

By 2010, the monetary stress of his purchases grew to become an excessive amount of. The proprietor tasked the Vice President of the corporate with reducing prices considerably, and it was determined that this value reducing would largely come from layoffs.

The VP tapped me to help within the layoffs.

Thoughts you, I used to be extremely younger at the moment and had no thought what I used to be actually doing, however the VP was additionally a mentor to me, and this was his method of throwing me into the hearth and giving me a real-life enterprise expertise I’d seemingly by no means usually get to expertise.

And so it started—a slaughterfest.

We started shedding dozens of workers, beginning with junior positions and rapidly escalating to senior departments – administration, operations, accounting, and advertising and marketing.

I had no say in who was getting lower, however right here I used to be, as a 25-year-old child, telling folks twice my age they had been being laid off.

The dread and guilt consumed me with each dialog.

The method wasn’t fast both. Because the proprietor confronted increasingly monetary stress, the cuts continued over months.

Strolling the grounds, you puzzled what everybody was fascinated about you. Once they talked to you, had been they simply performing further good as a result of they had been afraid for his or her job?

Spoiler alert, they had been.

At one level, each the VP and myself questioned if we must always even eat at our personal restaurant services anymore for concern of being poisoned.

As we slowly got here to the tip of all of the cuts we may make with out shutting down the companies fully, I began to really feel uneasy and largely defeated from the expertise. We had been an organization with a barebones workers, nervous workers, a diminished model & product, and continued monetary pressures.

The Turning Level

Then, one night, I obtained the textual content from the VP that I immediately knew was going to alter my life: “Richard, can we meet tomorrow?”

It was my flip.

The following day, September 11, 2011, I met with the VP to get a style of the exact same medication I had helped dish out to over 100 others within the months prior.

Whereas I can’t say I used to be completely happy, it felt like a definitive finish to a really attention-grabbing chapter and exhausting few months in my life.

A New Path

Within the weeks after being laid off, I bought The 4 Hour Work Week by Tim Ferriss, which might set off the following chapter in my life.

I learn the ebook cowl to cowl in just a few nights and bear in mind considering with such readability that this was my future.

I needed to construct my very own enterprise and be answerable for my very own future.

Impressed by the ebook, I spent the following 12 months constructing small ecommerce companies—studying how to decide on successful merchandise, negotiating with suppliers in China, importing merchandise into Canada, organising an internet retailer, and on-line advertising and marketing.

The Delivery of A Higher Lemonade Stand

Satirically, it was precisely a 12 months later, on September eleventh, 2012, that I registered abetterlemonadestand.com—largely as an area to distill my ideas, concepts, and experiences in ecommerce.

It’s wild that the one determination to begin writing about my ideas and experiences would change the course of the remainder of my life.

Solely a 12 months and a half after I began running a blog, A Higher Lemonade Stand caught the eye of Shopify, and I joined the Progress group, serving to them develop the Shopify weblog from 200k to 2 million guests throughout my tenure and experiencing the as soon as in a lifetime alternative of collaborating in a tech IPO.

As a lot as I liked Shopify, the product, and the folks I labored with, I left Shopify only a 12 months and a half later to pursue entrepreneurship full time and to proceed charting my very own path.

From Defeat to Dedication

September eleventh has at all times been a symbolic day for me—a day of each nice losses and even higher beginnings. From dropping my job and questioning my goal to launching A Higher Lemonade Stand and discovering my ardour once more, every September eleventh has nudged me nearer to who I’m meant to be.

It’s a reminder that success doesn’t come with out setbacks. Actually, these setbacks are what give the highs their that means.

For me, this was by no means nearly constructing companies—it’s about constructing myself by way of the companies I create, the dangers I take, the teachings I study, and who I grow to be alongside the way in which.

Over the previous decade, I’ve weathered storms that examined my resilience and skilled highs I by no means imagined. However the one fixed by way of all of it? My dedication to progress. Whether or not I’m serving to somebody launch their first product, navigating new digital landscapes, or creating an area the place fellow entrepreneurs can thrive, I’ve at all times been pushed by a need to create one thing larger than myself.

And that’s why, even in any case this time, I’m nonetheless right here. I’m nonetheless creating. I’m nonetheless studying. And I’m nonetheless displaying up for that subsequent chapter 12 years later.